The 8-Step SEO Strategy for Higher Rankings in 2020 | Seo Keywords, tools |How to rank website | How we can get views
The 8-Step SEO Strategy for Higher Rankings in 2020 | Seo Keywords, tools |How to rank website | How we can get views
Eight step SEO strategy step by step in fact this is the exact strategy
that I used to rank on the first page of Google for competitive keywords
like on-page SEO video SEO keyword research tools and thousands of others.
Now I should warn you this video isn't going to be a bunch of high-level
fluff instead everything I'm about to show you is gonna be super tactical and
actionable keep watching let's face it SEO can be hard and it's even harder
when you read the same advice over and over again you know the stuff I'm
talking about optimize your title tags share your content on social media
publish great content publish great
content.
I didn't think of that and hey this advice isn't completely useless but it's
not gonna rocket your site to the top of Google why because everyone with a
website is following the exact same advice sort of rank above them you need
to do something completely different which is exactly what I'm going to walk
you through right now.
Starting with a step number,
1. One finds an
opportunity keyword.
An opportunity keyword is like a regular keyword but better I'll explain
you probably noticed that Google's first page is packed with more stuff than
ever before for example take a look at the first page for this keyword you've
got a bunch of ads above the fold a featured snippet a questions box and news
results,
Which is exactly why now I focus almost a hundred percent on the opportunity
keywords so what are opportunity keywords are keywords
with a high organic click-through rate in other words they're terms that don't
have a bunch of stuff on the first page that distracts people from the organic
results let's look at an example a while ago I created a page of my site
optimized around the keyword SEO checklist and as it turns out.
Example: SEO checklist is an opportunity
keyword yep there are a few ads on the page but that's not really a big deal
it's actually in a way a good thing because it shows that people are bidding on
that keyword in Google Ads other than that the first page is pretty clean which
means the focus is on the organic results.
Before picking a keyword if it's packed with stuff consider going for an
opportunity keyword.
2.
check out the content competition:
Okay so
you found an opportunity keyword what's next well most people whip open
WordPress and start writing but that's actually a huge mistake in the fact that's
what I used to do back in the day I'd write something that I think would rank
in Google.
Today I know better today I analyzed the first page results to see
what's already working in other words my content competition and once I
figure out the type of content that Google wants to see for that keyword then I
start creating content for example look at the first page results for the
keyword paleo desserts.
The results are lists of dessert recipes so if you want it to rank for
that keyword you wouldn't want to write a blog post like what makes a dessert
paleo or not instead you'd want to post that lists out a bunch of recipes how
about another.
Example one
of my most important keywords is actually keyword research and back in the day
when I looked at the content that was ranking for that term I noticed that they
didn't list out tips or strategies for finding keywords instead they were all
huge guides so I decided to create a guide that covered pretty much everything
there is to know about keyword research which helped me crack the top three for
this super competitive term with that.
3.
Create content that's different or better
When it comes to creating content for SEO you have two main options,
Option number one you can create something different
Option number two is to create something better I'll explain most
of the time you want to publish something that's just way better than what's
already out there,
But sometimes it makes more sense to create something completely unique
for example, a few months ago I found the opportunity keyword mobile SEO
and when I looked at the content competition I noticed that most of the results
were list posts like nine ways to off my site for mobile.
Now it could have created a giant list post like a hundred and fifty
ways to mobile-optimize your site but that wouldn't make any sense.
In this case, it made more sense to create something different so that's
what I did I spent two weeks writing this ultimate guide to mobile optimization
and because my content was completely different than was already out there
it really stood out which led to tons of shares on social media backlinks and
Google rankings like I mentioned earlier you can also just create something
that straight-up better than what's already out there for example a while back
I wanted to rank for the keyword SEO tools,
And when I looked at the content that was already ranking I
noticed that most of them were lists of about twenty to thirty tools now I
could have created my own list of twenty the best SEO tools but I know that
that would just blend in.
So I decided to create something way better specifically I published
this complete list of SEO tools over a hundred and eighty and all it took about
six weeks to test all these tools it was kind of insane,
But at the end of the day, that post did really well in fact it now ranks
in the top three from my main keyword SEO tools.
4.
Add your hook
This is an advanced SEO strategy so if you're new to SEO you might want to skip this step with that out of the way here's how it works you probably already know that in general pages with the most backlinks ranked highest in Google
.
How do you get people
to link to you here's a simple two-step process.
·
Figure out why people link to the content in your industry
aka the hook
·
include that hook in your content
For example last year I noticed that more and more marketing
blogs were publishing content about voice search and when I read that content I
noticed something super interesting hmm that's interesting when people wrote
about voice search they almost always cited stats and data and when they
mentioned a stat they linked to the source bingo.
So I created a post about voice search that was packed with bite-sized
stats so how did it go according to AHS my post has been linked to thousands of
times and if you look at those individual links most of them reference a
specific step from my post now data is one type of hook that you can use here
are three others that are working really well right.
·
First up we have unique techniques
think about it what a blogs and
news sites love to cover new stuff and when you create something new you've got
yourself a hook for example a few years ago I created a new strategy called
guess toe graphics because guess toe graphics was a new approach that no one
had heard of before my post that first talked about the strategy racked up a ton of links.
·
Your content as an ultimate guide
This is actually one of my
favorite hooks why because it's really straightforward in fact when you publish
a massive guide your guide itself is the hook let's take a look at a real-life
example a few years ago I published this definitive guide to backlinks now in
my opinion this is the most comprehensive guide to backlinks out there in fact
the fact that my post covers everything there is to know about that topic is
the hook.
For example, once in a while, a blogger will mention the concept of
backlinks in their post but they're not going to dive deep into a full
explanation right in the middle of their post so they link to my guide as a way
for their readers to learn more
Our last hook is to include results from case studies in your content
in my experience case studies are one of the easiest hooks that you can use and
all you need to do is feature one result in your case study this is a lesson
that I had to learn the hard way.
For example, a few years ago I published this case study post on
my blog in this case study featured a ton of results some were about traffic
somewhere about social shares and other stats were related to email subscribers
And all these stats meant that my case study lacked that single hook
that would make someone want a link to it and that's one of the reasons that my
posts struggled to get links on the bright side I did learn a valuable lesson
from that post, if you want people to link to your case study you need to
feature one specific result so when I publish this case study about a year
later I made sure to really zero in on one specific result.
A seven hundred and eighty-five percent increase in conversion rate and
because that post has a single hook it gets linked to you all the time.
5.
Optimize your sites on-page SEO
There's a lot that goes into optimizing your content for SEO so instead of
covering every single SEO technique on the planet I'm gonna focus on two
strategies that are working really well right now
Strategies:
Ø Use short
URLs
When my team and I analyzed a million Google results we found a clear
correlation between short URLs and higher Google rankings so if your URLs tend
to be super long cut them down so they're nice and short.
Now to be clear I don't recommend going back and changing your existing
URLs because that can do more harm than good instead just make your new URLs
short and sweet.
For example, my URLs are usually just my keyword or my main
keyword plus a word before or after it next up we have internal linking yup
internal links still work but you have to do it right specifically.
You want to link from high authority pages on your site to pages that
you want to rank those internal links will send authority to the pages that you
want to rank which can give them a nice rankings boost.
For example last year I published this post on my site and
because the post was brand new it had absolutely zero Authority so I went over
to this post for my site that lots of people had already linked to and added an
internal link to my new post.
6.
Skyscraper technique
Now you might have already heard of the skyscraper technique a content
marketing and SEO approach that went viral a few years ago now the original the skyscraper technique is pretty cool but it doesn't cover something that's super
important for ranking in Google.
Today search intent is what a Google search or is
looking for when they perform a search and the bed your content matches their
intent the higher you'll rank let's look at how this works with a quick example
when I first started my blog I wrote this post about getting more traffic and
in general, this posted pretty well in terms of social shares and comments but
no matter what I did it wouldn't rank for any keyword including my main keyword
increase website traffic,
And one day it hit me my page didn't match the search intent for that the keyword I'll explain most of the content on Google's first page for increased
website traffic were bite-sized traffic tips and strategies in other words they
were list posts my content it was a high-level strategy post people that
searched for my keyword didn't want a high-level four-step process they wanted
a list of bite-sized strategies so I decided to rewrite my content from scratch
specifically, I rewrote my content to better match search intent so I turned
this high-level process into a 27-point list post.
In this single change boosted that pages organic traffic by 70.4% nice
with that.
7.
content design
Content design can make or break your SEO imagine that you just wrote
the best post ever was written but it looks like this well no one in their right the mind is going to link to that page and Google searchers that see an ugly page
like that they're gonna bounce back to the search results that's why I
personally spent a lot of time money and energy on content design.
I've already mentioned a few of my definitive guides in. In my opinion, these custom guides look really
nice and they do really well but each guide is custom designed and custom coded
which makes them really expensive to make so if you don't have thousands of
dollars to spend on every single guide that you publish no worries.
Here are three simple ways that you can make your content look awesome
Ø
images screenshots and pictures:
I use a ton of screenshots and images in every post, for example, this a single post has over 75 images next you can make your content look aye sir with
blog post banners are those custom made images that go at the top
of your post.
Now sometimes I use a 220 by the 220-pixel image in my intro and sometimes I
go with a giant banner finally we have charts and visuals not only the charts
and visuals look really cool but they help people understand complicated stuff
from your post.
And they don't need to be super fancy or expensive to work for example
in this article, I explained how every version of your site should redirect to
the same URL now it's kind of hard to picture this idea in your head only with text
so I hired a graphic designer to make this simple visual.
8.
Build backlinks
So you just publish an awesome piece of content on your site a piece of
content that has a hook and it's also optimized for search intent so what's
next, it's time to build links to that page here's how first use something
called the content Roadshow.
This strategy is all about getting your content in front of the right
people who are the right people that run blogs in your industry with
that here's exactly how the content Roadshow works a few years ago I wrote a
case study about the skyscraper technique and to get the word out I found
people that recently shared content on that topic on Twitter.
And I sent each of these people a personalized version of this outreach
script notice how I'm not being a pushy jerkface I'm just offering to send them
a link to my post and I sent this simple email to anyone that replied to my
first message and this simple technique led to me a ton of social shares from
authority bloggers next you want to use broken link building this strategy is
pretty simple first find a broken link on someone's website then picture
content as a replacement for the dead link for example a while back I wanted to
build links to this giant list of SEO tools that I published on my site so I
found broken links on marketing blogs and sent the people that ran those blogs
a simple outreach email.
And because I helped a person out before I even asked for anything they
we're happy to add my now before in this video it's time for a quick bonus strategy encourage
comments and community a few years ago a Google employee made waves
when he said that comments can help your Google rankings personally I think he
meant that comments a community can indirectly help your rankings for example
people that feel like they're part of your site's community are gonna be more
likely to share and link to your stuff either way I've found a clear
correlation between comments and rankings.
So how do you get more people to leave comments one thing that's really
helped me is to reply to every comment that I get I see lots of people
complaining that no one comments on their blog posts but when I do look at
their blog they don't even bother to reply to the few comments that come in the
truth is if you want to build a community on your site you gotta reply to
comments in fact I just did the math on this last I checked we have about 25 a thousand comments on the backlinko blog and about half of those are me replying
to people and I have zero regrets about replying to so many comments why well
these replies show that I care about their thoughts and comments which turns
random people into loyal members of the backlinko community so that's it for my
8 step SEO strategy did you learn something new from today's video if so make
sure to subscribe to my youtube channel right now and if you want exclusive SEO
and traffic techniques.
Very good Alina.
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